WFVV (2) : This is a journey

昨日のつづき。

イケメンオヤジはこう続ける。
"This is not a task. This is a journey."

これは旅だと。んで、じゃあ目的地は？

Every journey has a destination. To get to that destination, you need a vision. Ours is an ambitious one.

We want to satisfy all of our customers' financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America's great companies.

そこへ辿り着くためには、お客さまを中心にすえ、お客さまのことを徹底して考え抜き、最高の品質とスピードで"実行"することが大事だってイケメンオヤジは説く。

How do we become known as great in all measures?

It requires a total focus on the customer, partnering as one Wells Fargo to earn 100 percent of every customer’s business. It requires extraordinary execution—the key to success. A well-conceived strategy is important, but I could give our strategic plan to our competitors and not worry about it—because it’s all about execution. A second-rate strategy perfectly executed will beat a first-rate strategy poorly executed every time. Our journey to great requires persistence, consistency and determination. We’ve focused on this vision and executed against our business model for nearly two decades, but there’s still much to learn, much to teach, much to share, and much to do.